Many business owners obsess over the size of their audience. They want the big numbers, the shiny badges of "100k followers."

In this post, I’m going to explain why "more" is often "worse," and why the quality of your audience data is the single most valuable asset your business owns in the age of AI-driven marketing.

Most retailers treat social media like a digital billboard. They post a product, add a price, and pray for sales. It almost never works.

In this deep dive, I’m sharing the social media framework I’ve used to help retail clients move from "shouting into the void" to building communities that actually buy. No fluff, no fake followers—just a strategy built for the modern algorithm.