Stop Using Fancy Words: Why Your Website Copy Should Sound Like a Human
Published: Mon Dec 05 2022
Many business owners try to cram every buzzword into their website, thinking it makes them sound professional. In reality, the fancier the words, the faster users leave.
In this post, I'll share what I've learned after delivering 50+ projects: why "simple" is the ultimate persuasion tool and how to write copy that actually converts.