Scenario 1: You are a Solo Founder with $3,000 Budget

Published: Fri Feb 06 2026

With only $3,000, the biggest risk isn't losing money; it's running out of cash without learning anything. This chapter puts you in a resource-starved dilemma to train your prioritization skills.

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Scenario 2: Good ROAS, but it Crashes when Scaling — The Paradox

Published: Fri Feb 06 2026

"If spending $100 makes $500, why not spend $10,000 to make $50,000?" This is the biggest lie in marketing. This chapter confronts the pain of "Scaling Crashes."

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Scenario 3: You Have a Team, But ROI is Dropping — Organization Design

Published: Fri Feb 06 2026

An individual runs fast; a team often runs in circles. This chapter puts you in the manager's seat, facing "Intention Loss" and "Responsibility Dilution."

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Scenario 4: Should You Outsource Marketing? — Resource Allocation

Published: Fri Feb 06 2026

Is outsourcing a cure or a poison? This chapter puts you in a bind: weak internal skills vs. a promising external agency. Your choice decides who holds the keys to your future.

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Scenario 5: Platforms Report Success, but Business is Flat — Attribution Wars

Published: Fri Feb 06 2026

Facebook says you made $100k, Google says $80k, but the bank account only has $120k. Who is lying? This chapter throws you into the data fog to train your detective instincts.

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Scenario 6: Boss Wants Brand, You Need Sales — Balancing Long & Short Term

Published: Fri Feb 06 2026

"We need to upgrade our brand. Make a cinematic video." When the boss wants "Vanity" and you need to protect "Sanity," it's a battle for survival. This chapter teaches you to walk the tightrope.

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Scenario 7: Platform Rules Change / Privacy Tightens — Anti-Fragility

Published: Fri Feb 06 2026

Disaster strikes suddenly. iOS 14, Cookie loss, bans... Are you the panic victim or the prepared survivor? This chapter trains your anti-fragility.

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Scenario 8: When Marketing Can't Save the Product — PMF Failure

Published: Fri Feb 06 2026

"Just one more creative test?" That is the marketer's most dangerous delusion. This chapter traps you in a loop of hope and despair, forcing you to make the hardest choice: when to kill the project.

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Luke Sun

Marketing Decision Lab: Scenarios & Strategy

Scenario 1: You are a Solo Founder with $3,000 Budget

Scenario 2: Good ROAS, but it Crashes when Scaling — The Paradox

Scenario 3: You Have a Team, But ROI is Dropping — Organization Design

Scenario 4: Should You Outsource Marketing? — Resource Allocation

Scenario 5: Platforms Report Success, but Business is Flat — Attribution Wars

Scenario 6: Boss Wants Brand, You Need Sales — Balancing Long & Short Term

Scenario 7: Platform Rules Change / Privacy Tightens — Anti-Fragility

Scenario 8: When Marketing Can't Save the Product — PMF Failure

Luke Sun

Marketing Decision Lab: Scenarios & Strategy

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