Advanced Ch. 15: The Next Phase of Online Marketing — Return to Human Nature
1. AI Will Own the “Buttons”
Google PMax and Meta Advantage+ prove that machines bid and select audiences better than humans. Future Marketers need to focus on:
- What Assets to feed the machine.
- What Business Objectives to set.
- The True Incrementality of the data.
2. The First-Party Data Renaissance
With cookies gone and iOS 14 tightening, brands that own their CRM and email lists will thrive.
3. The Death of the “Ad”
In the future, “Ads” will disappear. There will only be “Useful Content” and “Useless Noise.” If your ad doesn’t provide value (Emotional or Information), you won’t even get an impression.
4. Final Summary: From Execution to Architecture
We started with admitting unscalability, moved through systems, budgets, intent, and attribution, and ended with human nature. Marketing is not about tricking people who don’t want to buy; it’s about finding people who are waiting for your value.
Be the one who designs the system. Good luck.
Series Complete
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